Do Not Sell/Share My Information

Effective Date: October 1, 2025

Overview

At Cardinal Home Center, you can choose how your personal information is used for advertising and analytics. This page explains how to opt out of the sale or sharing of personal information (as defined by the California Consumer Privacy Act and California Privacy Rights Act, “CCPA/CPRA”) and how to opt out of targeted advertising (as defined by the Virginia Consumer Data Protection Act, “VCDPA”). These choices apply to our website at shop.cardinalhomecenter.com.

What "Sell," "Share," and "Targeted Advertising" Mean

• Sell (CCPA/CPRA): Disclosing personal information to a third party for monetary or other valuable consideration.
• Share (CCPA/CPRA): Disclosing personal information to a third party for cross-context behavioral advertising.
• Targeted Advertising (VCDPA): Displaying ads based on personal data obtained from activity across nonaffiliated sites or apps.

We do not sell personal information for money. We may share limited data with advertising and analytics partners (for example, cookies or similar identifiers used by tools like Google or Facebook) to improve our website and measure marketing performance. See Manage Cookies for details.

How to Opt Out

1. Email Request: Send your opt-out request to ecommerce@cardinalhomecenter.com. Please include your name, the email address you use with us, and write “Opt-Out Request” in the subject line.
2. Cookie Preferences: Adjust settings in our Manage Cookies page or the cookie banner to disable advertising and analytics cookies on your browser.

Opt-outs made through cookie settings apply per browser and device. If you use multiple browsers or devices, repeat the steps on each.

Data Covered by Your Opt-Out

Your opt-out applies to personal information used for cross-context behavioral advertising or other sharing that qualifies as a “sale” or “share” under CCPA/CPRA, and to “targeted advertising” under VCDPA. This may include device identifiers, online activity on our site, approximate location derived from IP address, and inferences used for ad relevance.

Verification and Authorized Agents

To protect your privacy, we may need to verify your identity before completing your request. If you use an authorized agent, we may require proof of authorization and may ask you to verify your identity directly with us.

Timing and Confirmation

We aim to confirm receipt of your request promptly and complete eligible opt-outs within legally required timeframes (generally up to 15 business days in California and 45 days for broader privacy requests).

Non-Discrimination

We will not discriminate against you for exercising your privacy choices.

Other Privacy Rights

Depending on your state, you may have additional rights, such as to access, correct, or delete personal information. For details, see our Privacy Statement and, if you are a California resident, our California Privacy Rights page.

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